Virtual Influencers: The Future of Social Media Marketing?
The world of social media marketing is constantly evolving, and the latest trend to hit the scene is virtual influencers. If you’re not familiar with the concept, virtual influencers are computer-generated characters that look and act like real people on social media. And they’re taking the social media world by storm.
Virtual influencers are the brainchild of cutting-edge technology that uses advanced 3D modeling and animation to create digital personas with unique personalities, backstories, and interests. These digital creations are so lifelike that it’s often hard to tell that they’re not real people.
One of the most popular virtual influencers is Lil Miquela, who has over 3 million followers on Instagram. She’s not a real person, but you wouldn’t know it from her perfectly curated feed. Lil Miquela is a 19-year-old model who loves fashion, music, and social justice. She even has her own music career! Her creators, a Los Angeles-based startup called Brud, have built an entire backstory for her, making her seem like a real person with a real life.
So, why are virtual influencers becoming so popular? For starters, they’re highly customizable. Brands can design them to look and act however they want, without the limitations of real-world constraints. They can also control every aspect of their content, which means they can guarantee a consistent brand message. Plus, they never age, get sick, or go on vacation, which means they can post content 24/7.
But virtual influencers are not without controversy. Some people argue that they’re taking jobs away from real people, and that they’re contributing to the already unrealistic beauty standards on social media. Others argue that they’re just plain creepy, and that it’s weird to follow a fake person online.
Despite the controversy, virtual influencers are here to stay. In fact, they may be the future of social media marketing. As technology continues to advance, we can expect to see even more lifelike virtual influencers that are indistinguishable from real people. And brands will continue to use them to reach younger, tech-savvy audiences who are increasingly turning away from traditional advertising.
So, what do you think of virtual influencers? Are they the future of social media marketing, or just a passing fad? Let us know in the comments!